| |  | |
Click to Enlarge
| Lowest price:$24.95Description:
The maxim in the music industry has always been "You can't make it on talent alone," and with this book, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply, create a marketing plan, know your audience, be familiar with the laws of commerce, but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Brand:
Watson-Guptill
Category:
Books, Music and Videos
>
Reference Materials
>
Music Business
UPC:
073999971484
Model Number:
331381
MSRP:
$24.95
|
|
|
|
Watson-Guptill The Real Deal - How to Get Signed to a Record Label Book | 
Watson-Guptill The Touring Musician - A Small Business Approach to Booking Your Band on the Road (Book) | 
Watson-Guptill This Business of Artist Management - 4th Edition Book | 
Watson-Guptill This Business of Music - 9th Edition (Book) |
|
| |
|
Bookmark Us!
